Represented here are a few of the Sam’s Club projects with which I’ve been involved, applying disciplines ranging from initial concept, adaptation, final art files, retouching
and 3D rendering.
and 3D rendering.
This rugged protective case project for Sam's Club Member’s Mark began with
these thumbnails I created to establish a creative direction and overall feel.
these thumbnails I created to establish a creative direction and overall feel.
I developed the selected thumbnail into a photography prepro document
with direction and reference for the shots.
with direction and reference for the shots.
I further developed the design, incorporating a heavy-duty, distressed steel background, laying out copy, other graphic elements, adapting the design to the top and back panels.
By developing the design and building the file in a “production-ready” manner concurrently, I’m able to cut time and costs while realizing design intent.
Applying the Member’s Mark design standards to create this sku, I also designed and retouched the photography, adapting the horizontal format of the label image into a
tighter composition for the lid.
tighter composition for the lid.
Utilizing the design system established by this Ultra HD HDMI Cable backcard, I adapted the design across various cartons, PDQ’s and pallet skirts. I also created this 3-D rendering of the backcard and pallet skirt/PDQ assembly.
Here are a few examples of retouching work done for Sam’s Club.
