The Intuit account posed unique challenges, requiring the education and management
of interdisciplinary teams internally and externally to realize the brand strategy and
design intent.
of interdisciplinary teams internally and externally to realize the brand strategy and
design intent.
With 6 lines of copy-intense packaging and merchandising being developed simultaneously, the hallmarks of this account were concurrency, complexity, volume and pace. Forging partnerships across the supply chain was the key component in successfully executing this work.
Successfully meeting the challenge of mentoring and empowering the team remains my proudest achievement regarding this work.
The Intuit account won numerous awards during this time, including:
• Quickbooks 2004 Global Design Award from the London International
Awards Association
Awards Association
• Quicken Merchandising POP 2003 Silver award for the PIANKO Print
Excellence Award Program
Excellence Award Program
• Turbo Tax 2004 Gold Award for the in-store design display work on the Turbo Tax brand
for the Point-of-Purchase Advertising International’s (POPAI) Outstanding Merchandising
Achievement Awards program
for the Point-of-Purchase Advertising International’s (POPAI) Outstanding Merchandising
Achievement Awards program
• Turbo Tax 2004 Gold in the Design of the Times awards competition
• Turbo Tax Full Pallet Display 2004 Gold award from POPAI's Outstanding Merchandising
Achievements Award Program
Achievements Award Program
• Turbo Tax Premier Tax Year 2004 2004 PC Magazine Editor’s Choice Award for Software
• Quicken Personal Finance 2005/One of nine winning entries in the 2005 American
Corporate Identity competition
Corporate Identity competition
