This tray showcases the advantages of the digital press, featuring a full color background and the iconic Serta “Counting Sheep” that are at the heart of Serta's marketing campaign. Understanding the capabilities of the digital printing technology, I created a design that allowed Serta to move beyond the constraints of flexo printing (as seen on the left) and enabled the monster box to become an effective and relevant consumer touchpoint, integrating seamlessly with the overall marketing campaign.
Here are a few examples of concept pieces created to demonstrate various aspects of Hummingbird's digital printing capabilities, such as variable data and e-commerce.
